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Studio brief:
Competition brief 01- YCN
Background/considerations:
Live competition brief, cultural sector, print & digital.
Requirements:
A large body of work and research, very high quality and possibly innovative response to a live brief.
Deliverables:
Print, digital and 3d outcome.
Supporting information:
Collaboration
Brief deadline:
May
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Studio brief:
Competition brief 02- D&AD
Background/considerations:
Live competition brief, large multinational company, multimedia.
Requirements:
A large body of work and research, very high quality and possibly innovative response to a live brief.
Deliverables:
Print, digital and 3d outcomes.
Supporting information:
Collaboration
Brief deadline:
May
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Studio brief:
Competition brief 03- Small competition brief
Background/considerations:
Live competition brief, smaller company, multimedia. Possibly a printed item
Requirements:
body of research, high quality and individual response
Deliverables:
Print, digital and 3d outcomes.
Supporting information:
A printed project.
Brief deadline:
June
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Studio brief:
Editorial brief - 04 - Redesign and produce an architectural magazine ( Architects Journal, Blue Print, Architectural Press, etc).
Background/considerations:
Research into layout, type and all aspects of editorial design.
Photo books, architectural magazines/ books. Considering how its design can relate to architecture. Using knowledge of architectural structures and translating this into editorial layouts.
Requirements:
A large body of work and research, very high quality and possibly innovative response to a set brief.
Target Audience: architects, designers, readers.
The outcome will need to be finished to a almost perfect standard. (No Mistakes!)
Deliverables:
Printed, high quality publication, at least 1 copy.
Supporting information:
Experience in magazines and mag design and culture
Brief deadline:
May
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Studio brief:
Packaging design - 05 - Design and produce a high quality piece of packaging.
Background/considerations:
High quality finished product
Requirements:
A large body of work and research, very high quality outcome/final product
Deliverables:
3d outcomes.
Supporting information:
Building on the work at Benwells printing company
Brief deadline:
May
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Studio brief:
Gallery / museum branding - 06 - Design and produce a branding and identity for a museum or gallery. Considering how it would work in context.
Background/considerations:
museum design, architecture , signage , history of museum branding. Lance Wyman. Think about how the designs translates across digital and printed platforms. The museum needs to be world renowned and international.
Requirements:
A large body of work and research, large range of outcomes looking at the branding in context. the effect on the target audience, as well as testing out the designs through questionnaires and feedback
Deliverables:
Printed, digital app and 3d outcomes, sculptural spaces wayfinding.
Supporting information:
Tate modern, Moma, Joan Miro Foundation Research, collected leaflets.
Target Audience:
Artists, Designers, Creatives, Children, the art and design community.
Brief deadline:
May
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Studio brief:
Outside student brief. - Toby Harrison 07 - Breif 1-
Event title: Put A Smile On Your Face
Main Image: a literal depiction of putting a smile on a face - feel free to interpret how you like
Line up: Lewis Ashley (Nemmz) (bigger font) , Thru Colours (smaller font), pattysmuGler (smaller font)
Price: £3
Times: 9 - 2
Bonus info: extra bass & light installation
Genres: Oddball Dancehall & Noughties 'in da club'
Tues 24th October
Background/considerations:
dj branding design + leaflet design
Requirements:
body of work and research, very high quality and eye catching imagery.
Deliverables:
Printed leaflets, branding possible website, logo , stationary
Supporting information:
music design and branding
Brief deadline:
Event is on Tues 24th October
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Studio brief:
Typeface design brief - 08 - Design a complete typeface for use in an editorial context.
Background/considerations: Awards & Briefs. ISTD
Monotype , London type foundry, Matt Willey - TIMMONS NY - NWS - Mfred
History of type design.
Requirements:
A full responsive working typeface. Current and different
Deliverables:
26 letters 0-9 number and glyphs.
Supporting information:
type research, Gill sans
Brief deadline:
June
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Studio brief:
High quality traditional brief - 09 - Design and produce a traditionally printed poster.
Background/considerations:
for possible sale and exposure
Requirements:
Large format, high quality print, screen print
Deliverables:
A2 printed poster
Supporting information:
printed design research
Brief deadline:
May
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Studio brief:
New media design - 10 - Design and digitally map an app or online interface. That not only works and shows competent user interface but also graphically and aesthetically looks great.
Background/considerations:
App/ web design. Expands upon the Museo Map designs in level 5.
Requirements:
A working app, website showing impacting type and imagery
Deliverables:
Application design
Supporting information:
DIA studio
Brief deadline:
May
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Studio brief:
Henry Moore poster design - 11
The Brief:
We would like to commission a poster which will be displayed on poster drums throughout the city. It must feature
the Foundation’s logo in a corner of the poster, and the following copy:
40 years
1977-2017
Henry Moore changed the way we see sculpture
His Foundation, celebrating its 40th anniversary, continues to do so today
Don’t miss Becoming Henry Moore at the Henry Moore Institute on The Headrow
30 November 2017 – 18 February 2018
Open Tuesday-Sunday 11am-5,30pm; Wednesday until 8pm; closed bank holidays
Background/considerations:
cultural poster design
Requirements:
A large body of work and research, very high quality and possibly innovative response to a live brief.
Deliverables:
Printed poster
Supporting information:
live brief
Brief deadline:
5PM, MONDAY 16th OCTOBER 2017
Source material:
Imagery
The poster design can be a purely typographic treatment, or can
utilise an image from the selection for Becoming Henry Moore. We
have fairly strict guidelines for the use of Henry Moore Foundation
images and would like students to work within these restrictions.
Severe cropping of all or any part of the image, changing the
colour of all or any part of the material, cut outs and overlaying
artworks with text are not permitted.
Low res images can be accessed here: http://henry-moore.photos:8085/becoming_henry_moore/#/
Please note these are © Henry Moore Foundation and not to be published without permission
All designs that use an image must include somewhere on the poster the credit line:
Reproduced by permission of the Henry Moore Foundation
For high res images, captions and brand guidelines to inform your submission, please contact the Henry Moore
Foundation direct – email Alice Miller who is the Marketing Co-ordinator at the Institute: alice.miller@henry-
moore.org
For inspiration (not for reproduction), we have collated a selection of poster images spanning Moore’s long career
and beyond, ranging from the 1940s-1990s:
http://www.henry-moore.photos:8085/henry_moore_posters/#/login the password is HMposters
Please note, this link is not accessible on site at University, due to our web filtering settings. If you have issues
accessing the link elsewhere, please contact Alice Miller on the above email address.
Branding
The Henry Moore Foundation logo is designed to emulate the curves of Moore’s sculpture – the full brand guidelines
are available on request.
There are four different core colours of the Foundation logo, and these come in a range of opacities. The colours
have been chosen to reflect the different materials in Moore’s work: Stone, Bronze, Verdigris and Elmwood orange.
White-out and black versions are also available. For this poster design there is no fixed colour palette, the logo
colour can be changed to suit the design. If using a colour that is not from our core palette the text inside must be
either black or white.
There are four different orientation versions of the logo which bleed off each corner of the page. The logo artwork
is supplied with crop marks to enable the logo to bleed off the page. Once the logo is in the correct position,
ensure the crop marks are removed so they do not appear in the final artwork.
Please contact Alice Miller as detailed above to obtain logo(s) and ask any questions.
Submissions:
The winning artwork will be displayed as a B0 sized poster on the Street Sites poster drums across Leeds. The
artwork specifications for a B0 (60"x40" / 1524mm x 1016mm) poster are as follows;
Digital artwork to be at least quarter size as a minimum: 10"x15" (254mm x 382mm)
Scans to be 300dpi minimum (450dpi preferred)
Fonts converted to outlines.
No bleed required.
Single colour print to be saved as black & white file. Please supply pantone spot colour reference.
Two colour print to be saved as a spot colour file. Please supply two pantone spot colour references.
Full colour print to be saved as a CMYK file.
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Leeds Arts University
Henry Moore Foundation Brief
June 2017
Winning entry and shortlisted responses:
The ‘winning’ poster will be selected by a panel including Godfrey
Worsdale, Director of the Henry Moore Foundation and research,
marketing and communications staff based in Leeds.
The poster will be displayed on poster drums around the city and
also at the Institute itself.
It is hoped that a display of shortlisted entries will take place at the Institute, details to be confirmed after the
summer 2017 break. All shortlisted entries will be featured on the Henry Moore Foundation website: www.henry-
moore.org and could feature in trade press articles.
DEADLINE FOR SUBMISSIONS: 5PM, MONDAY 16th OCTOBER 2017
Please email your submission, along with a statement outlining how you have met the brief,
to careers@leeds-art.ac.uk
Terms:
1. The artwork must be an original new design, at the same time conforming to our brand guidelines
2. Entries must be submitted by 5pm on Monday 16 October. The Henry Moore Foundation, Leeds Arts
University and associates cannot be responsible for entries not received by this time.
3. Entrants must submit a high resolution PDF, via email, to careers@leeds-art.ac.uk It is the responsibility of
students to ensure they are accessible and in working order.
4. There will be no fee for the design of the artwork and no monetary prize for the winner.
5. The decision of the panel is final.
6. The Henry Moore Foundation will retain sole and exclusive use of the winning poster in perpetuity, and
retains the rights to any Henry Moore Foundation images used in the design.
7. The Foundation retains the right to utilise the winning artwork in other marketing materials, in consultation
with the winning designer.
8. Entrants accept that any submissions may be referenced in a press release issued to national design press
and regional media.
9. If it is deemed none of the entries are suitable, no design will be chosen and the brief may be re-
advertised.
10. All high resolution images supplied to you for the purposes of the competition must be deleted from your
files by the end of November 2017.
