Artfund - 6 Ideas

Idea 1 - Using both infographics & type showing how cheap the art pass really is, explaining what you can get with for £5 pound, (2 pints) and how many galleries this covers (752)!

Idea 2 - There's something for everyone - looking at the the fact there is such a large range of different art works on offer, these are large, small, simple and detailed. displaying how any mood your in there is a museum for you. Using the artworks really large simply alongside type.

Idea 3 - Highlighting the fact the galleries and museums span the whole of the UK, from lLondon to the Orkney's there is art everywhere for everyone!

Idea 4 - looking at the pass in terms of it being a whole year, thats 365 days of opportunity, Suggestion Money Monday or Turner Tuesday? or even Manet March? trying to highlight the fact its a year pass.

Idea 5 - looking at it as a way of swapping the everyday for something much more exciting, no more unhappiness, more art! Relating the artpass' use to everyday life.

Idea 6 - Looking at it as a way of improving your love live, swap boring dates with the student artpass! As something different and out of the ordinary.

ArtFund - Infographics

Infographics - The book 'Information is Beautiful' and 'Knowledge is Beautiful' Give examples of infographics, that convey an idea, piece of information or some data in a really inviting and different way. This could be a method adopted in this brief to create a really interesting and different outcome.  One of the unique selling points of the art pass is how it features so many galleries and museums. This can be displayed in a exciting and informative infographic style.

Artfund - What I want to communicate

What I want to communicate in my ideas -

That it is only £5 - really cheap compared to other stuff.

That there are hundreds of museums included.

All around the country.

That its a really opportunity that is only October to December

That there is so much art / sculpture / other things to see from this.

Massive Savings !! everywhere

Something for everyone  - If you wanna relax in a museum of ponder the skill of the old masters

Gives endless things to do

Cheap as chips !

Using the art as the focus as-well as the different buildings and museums

Artfund - Using and understanding the type images and branding

Using the project pack provided I have began to make note of the needed colours images and branding that will formulate the overall identity of this work. The bright playful use of colour should hopefully suite the kind of designs I enjoy creating. Overall the designs show a clarity and intrigue that is connected to art. 

Artfund - Previous ideas & outcomes

A very simple idea that show the full capacities of the Art pass. trying to look at every museum in one day is crazy but shows how much art is on offer with the pass.

A simple print campaign that shows how the art pass can 'set you free' - make the impossible possible. All these cheesey things yet communicate to the viewer how it can empower your life.

In terms of for the student target audience, these memes allow for a really simple yet fun communication of how the Artpass can improve your day to day.

This has given further insight to how the artfund pass can be advertised as well as its ability to communicate. Understand further the tone of voice of the company is vital. 

Artfund - Website & museums

One of the main selling points of the Artfund is the number of museums and galleries that it offers. Around 752 in total. Thats a lot for just 5 pounds. This will need to be factored into the ideas in some way. As outlined in the brand guidelines

Artfund - Perfect work of art .

The artfund - Perfect work of art advert. This ad uses a small panel of very different people and asks simple which do you prefer.

This painting or this sculpture this then sparks a frenzy of opinions, and everyone who before seemed disinterested begins to really think about which they prefer.

This continues comparing many more artworks and the people seem more and more interested. It is highlight the idea that everyone has an opinion and there is so much out there to discuss in art.

it shows really similar works and very dissimilar works - and the audience begin to agree and disagree.

It then finally says after much voting it has found the 'perfect' work of art.  This we do not see but the looks on peoples faces show their thoughts

This is then followed by the tag line -

One work of art can't please everyone.

The advert really captures the correct tone of voice and is really intriguing. Using opinions allows for everyone to have there say and make them think 'what is the perfect work of art' Also commenting on the idea of subjectivity in art and how this plays a large roll in what we all like.

The high production value of this would not really allow its use of the YCN brief but give a great insight into the tone of voice and what kind of thing they would want from the student art pass.

Artfund - Spotify Ad campagin

The Spotify ad campaign looks at a full round up of the year and give information about weird this that have happened relating the the statistics they have gathered. This idea of a community of people that use Spotify creates the idea of inclusion that attracts the attention of the audience. From a reflection of 2016 - 'Thanks, 2016. It's been weird' to - 2018 goals. Each relates to the time and the target audience. After this the branding is really simple placing all the focus on the message.