Museum Branding - Studio brief: 02

Studio brief: 02

Gallery / museum branding - 06 - Design and produce a branding and identity for a museum or gallery. Considering how it would work in context.

This brief will give the opportunity to express everything previously learnt about museum branding, why it works, what it should look like, why its effective, what it needs and all the primary research that has been collected over the years.

The first challenge is to select a location for the rebrand, this needs to be a large popular international museum that will need a full scope rebrand and including many different aspects - printed and digital outcomes. It would not be effective for example to rebrand the Tate as this is already a successful and world class brand.

An obvious choice for me at this point is the Museu Berardo in Lisbon, Portugal. As a current tourist hot spot the city of Lisbon has been called the 'new Berlin' and the museum has been named the most popular in the whole of Portugal.

- The current branding- as shown above the design is relevant and eye-catching yet is extremely boring and desperately needs a rebrand.

The standard red colouring is clear and a common colour associated with art.

- The logo type showing the large looped B is very limited and doesn't show clearly that this is a large international museum.

One of the first things to do with this kind of project is begin listing all the areas that will need to be included in the rebrand.

- Printed leaflets

- Printed museum catalogue

- Website

- App for use in the museum

- Flags

- Signage

- Way-finding

- Tote bags,

- Stationary

- Photo & art books

- On screen animations

- Poster campaigns

- T shirts

- Large scale graphics.

- Vignal stickers

- Badges

- Maps & Building graphics

This is an extensive list of different outcomes that will need to be considered and all have a consistent graphic identity.