Famed for the design of contemporary and all encompassing logo designs, Lance Wyman's work in particular for the country of Mexico and Mexico City was groundbreaking in its design and implication. The use of distinct shape and colour creates a singular icon that can be easily recognised and is perfect for the modern day use of logos online and across a large variety of platforms.
The work for the Mexico 68 Olympics are some of the most famous in Wyman's large career, they are one of the first instances of icons being used to represent each sport. This allows for a anyone of any age any nationality to read the information clearly. These kind of visible icons could be an interesting approach to museum branding design.
Alongside the Mexico Olympic branding Wyman created identities for many cultural events around the same time, the use of bright and bold colour is really apparent and makes the design eye catching and inviting.
This design for a night club also by Lance Wyman uses a symbol as the main selling point of contact with the viewer. The iconic drawing becomes more recognisable than a standard logotype.
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