Museum Branding - High quality image of the Museum

Beautifully shot and high quality images of the gallery and museum space. These will form a excellent basis for the mock ups and testing the effectiveness of the rebrand. The museums exterior is extremely busy and has many facades this will need to be capitalised upon in the designs.

Museum Branding - Associating Imagery

 The Portuguese coat of arms.

 The Lisbon regional flag & iconography

 The boat / anchor with two birds.

 The familiar Portuguese rooster.

Portuguese flag and shield.

 Lisbon is famous for its tiles and mosaics.

Mosaic depicting waves of the sea.

 The two national animals of Portugal the Iberian Wolf & the Rooster.

More images and symbols associated with Portugal

Museum Branding - Extended Research - Museu Berardo // Belem

The Museum is located in the Belem district of Lisbon. A historically significant area for Libson with its own architectural, religious and cultural background.

Including the famous Belem Tower. A military outpost from 1510 and a world UNSECO heritage site.

This iconic building could part form the logo of the museum, but it is important to avoid confusion.

The Museum has only been created due to the collection of Joe Berardo, the art collector and business man has formed the gallery and it is for this reason it is named Museu Berado.

 The collections unique selling point has to be the range of art movements it represents, it has so many examples and is almost like modern art history archive or book.

 Collecting one or two notable works means the exhibition gives a complete image of these movements. 

 As shown the Abstract Expressionism & the constructivism sections on the archive website. Highlighting the the variation of works on show.

Supporting this a number of publications into the collection.

As an idea creating an overall publication design using the new logo and design scheme showing the complete collection.

The list of names that are featured in the collection are very distinctive and should and could be a way of drawing more attention to the museum this should form some of the promotional designs.

Museum Branding - Why it needs a change!

This image above shows the main logo and logotype associated with the museum. The logo is not terrible and the red is an obvious indicator of art as the theme yet the strange 'B' is unclear, not very exciting and doesn't communicate much. The logo is too similar to the Air BnB branding, their is a real possibility to use the abbreviated version of MCB as a more simplified and easy to understand brand. As shown in the previous research how important the logo is tested in black so it works on any format or location.

As the gallery is so popular and will gain more and more visitors a year it needs a brand that really reflects the quality of the museum.

Museum Branding - Barcelona Design Museum / Disseny De Barcelona

The Design Museum Barcelona has recently rebranded their complete museum, Designed by the studio Atlas. The design has received a lot of recognition and the design received a graphite pencil from the D&AD Awards.

The designs really excel because of the gridded system that has been used, this creates a distinct and consistent brand that can be used by anyone designing in the museum.

 As always with museum branding it must be applied to a large range of materials, formats and sizes. These images show the success of these designs.

The use of a diagonal line is very simple but creates a consistency that can link any design to the overall brand really consistently.

The things that stand out in the branding include:

The use of a range of coloured backgrounds to stand out.

The large and dynamic use of type to ensure clarity of information and very easy to read.

Really effective use of grids and space creates order across the board.

Museum Branding - The Greatest Hits of Museum Branding

 V&A- Much like many other museum and gallery logos the V&A is made up of a abbreviated short version of the name Victoria & Albert Museum. The logo uses a clever use of an ampersand as the crossbar for the A, shortening the space it uses and keeping it concise and to the point.

Much like many art gallery logos it needs to be seen at many sizes in many colours and remain distinct.

The Centre Pompidou logo takes its inspiration from the iconic architectural structure of the building, this is a clear link from a physical thing that is recognisable to a logo that represents it.

The logo is dynamic and clear it can be used alone and with the type and it communicated clear enough.

The Stedelijk Museum Amsterdam has seen a few redesigns over the years, above we see Wim Crouwel's designs using  simple Helvetica typeface showing SM this became iconic of the museum and could be adapted and variated on and still represent the Stedelijk with no need for clutter.

The new logo is designed into the shape of an S, it has slightly less conviction yet is building a reputation and the supporting branding is distinct and fits the theme of a 'Dutch' Gallery.

MoMa - The iconic branding is in itself so simple, just using a lower case letter to represent the 'of' in Museum of Modern Art.
The reason it is so effective is the way it has been used and allowed to build up a reputation, as well as the pedigree of the gallery.

This simple graphic allows for many variations and uses. The image to the left shows it in situ and how it has been used to fill the whole space.

The Whitney Branding, designed by Dutch studio– Experimental Jetset.

A simple graphic at first glimpse the great thing about this logo is how it has been designed for such a large variety of implication. The W is movable to any shape of size and remains distinctive of the overarching branding.

The Musee d'Orsay, can once again be used with or without supporting type. The classical feeling of the Didot Type is very reflective of the content of more classical paintings.

We see again that a simple typographic solution with an abbreviation is used to represent a much longer word.

The always iconic Tate branding, uses a semi abstract dot matrix of type that can be abstracted more or less depending on the context.

The supporting typeface for the Tate is just as distinctive as the logo the rounded and condensed type is so recognisable as it is.






The Joan Miro Foundation logo uses a distinctive 'Joan Miro' style illustration that is recognisable to anyone that knows his work. The supporting type has the typical bold typography. All the designs seem to be mainly black and white for use in a range of contexts.

The Royal Academy of Arts Logo uses a combination of both Serif & San Serif typography, this connects the 'old school' nature of the building and its history. But keeps the museum's branding contemporary.




These 'Greatest Hits of Museum Brands' have been a large influence on why this project has been undertaken and the branding for the Museu Berardo should try at least to be as iconic and appropriate as these.