Museum Branding - Why it needs a change!

This image above shows the main logo and logotype associated with the museum. The logo is not terrible and the red is an obvious indicator of art as the theme yet the strange 'B' is unclear, not very exciting and doesn't communicate much. The logo is too similar to the Air BnB branding, their is a real possibility to use the abbreviated version of MCB as a more simplified and easy to understand brand. As shown in the previous research how important the logo is tested in black so it works on any format or location.

As the gallery is so popular and will gain more and more visitors a year it needs a brand that really reflects the quality of the museum.