Museum Branding - Research into Museu Berardo

As the Museu Berardo will form all of the content in this project it is really important to gain an understanding of why the museum was built, its history and any other important information. 

As the gallery is named after Jose Manuel Rodrigues Berardo it is important to understand his history and how he came about creating the collection. This will in turn generate some ideas about how the branding may look. 

The gallery is in a way split between the modern and contemporary upstairs and downstairs. Much like Tate modern & Tate Britain this separation. could be a possible idea of distinguishing between the two. 

The collection of art features almost every famous modern artist of the 20th century this is a real unique selling point of the gallery and could be in some way incorporated into the branding.