Museum Branding - Extended Research - Museu Berardo // Belem

The Museum is located in the Belem district of Lisbon. A historically significant area for Libson with its own architectural, religious and cultural background.

Including the famous Belem Tower. A military outpost from 1510 and a world UNSECO heritage site.

This iconic building could part form the logo of the museum, but it is important to avoid confusion.

The Museum has only been created due to the collection of Joe Berardo, the art collector and business man has formed the gallery and it is for this reason it is named Museu Berado.

 The collections unique selling point has to be the range of art movements it represents, it has so many examples and is almost like modern art history archive or book.

 Collecting one or two notable works means the exhibition gives a complete image of these movements. 

 As shown the Abstract Expressionism & the constructivism sections on the archive website. Highlighting the the variation of works on show.

Supporting this a number of publications into the collection.

As an idea creating an overall publication design using the new logo and design scheme showing the complete collection.

The list of names that are featured in the collection are very distinctive and should and could be a way of drawing more attention to the museum this should form some of the promotional designs.