Four developed ideas.

This idea above uses the leafs of the Tropical World that really dominates every room and are one of the unique selling points of the park. These designs would blend in to the environment and would not seem very over powering and out of place. The leafs seem to work as an arrow yet may need some more arrows to add to the levels of clarity. Considering how the signage can be interacted with and how informative for both kids and adults I think this idea is the weakest of the four this is because the text becomes a little lost and unclear. The directions are not consistent and need more information.

This idea puts much more of the emphasis on the illustrations and the clarity of the information. The use of DIN typography adds to this theme of clarity and direct communication yet this might be a little to direct and not playful enough considering the context of Tropical World. The black text on white background is very striking and might not reflect child friendly and easy theme of Tropical World. Another consideration to take into count is the use of space and how the signage will be many different shapes and sizes. This will add to the costs and how consistent the signage is to read. The text feels detached from the illustrations due to the because they're not framed in anyway and each image and text is different.

This footprint idea has been used many times in parks and zoo's this is due to the how it can be interacted with and creates a pathway route. The key to this idea was creating four different and district designs that can be distinguished between each other. I think this design would work within the context of the the Tropical world as it is one continuous route. The colours I have chosen for each of the four footprints needed to be clear from one another and a clear representation of the different species for example green fro reptiles. This design I feel would be effective for the four designs shown above but for the aquarium area of the Tropical World there was not clear footprint. On top of this I think the insect footprints are too small intricate and would be lost in the park.

This idea uses each of the illustrations as characters that have their own speech bubbles informing the visitors on each of the sections of the park. I have used some of the darkest colours taken from the illustration for the background of each text box this adds another level of consistency and recognition to each part of the park. I think these designs could be made into large vinyl cut outs easily and would work without a white background. I have looked at using a VAG rounded typeface for this design and I feel it is a more human and personal type compared to both DIN and Helvetica. This design makes the illustrations more in touch with the text and looks part of the same designs. This is due to the same use of colour and the idea of each illustration is informing the viewer of the given information. This design is interactive as kids will enjoy seeing what the animals are saying yet informative for adults as the information is clear and concise. Next steps I feel will be to test the successful designs within the context and look at how colour swatches and typography can change the overall context of the designs.