2. Chevin - Similar to VAG Rounded in shape and the rounded edges Chevin is a thinner and slightly less decorative typeface. Chevin is more elongated than VAG that is much more round. I think VAG Rounded is more appropriate due to the larger rounded edges and how it is more immediate and direct.
3. Helvetica Neue - Being one of the clearest and recognisable typefaces in the world Helvetica is alway a important consideration within way finding and signage. The fact it is uses so much means it shows no expression and is just seen for the words shown. I think considering the Tropical World is a fun and interactive place for kids to visit Helvetica is too muted.
4. DIN alternate - A readable and direct San serif typeface that is current yet informative. The slight details in stroke weight and upright rectangular form make for a great typeface for getting information across in a direct manor.
5. Poplar Std - The very broad typeface makes for a extremely direct and informative typeface that is different to all the others. the huge decorative strokes adds a lot of character to the design. I love the small serif on the Capital R it really gives the type personality.
6.StymieEF- Black - This slap serif typeface is very quirky due to the slight irregularity in each letter. Once again it is very different type and is important to consider. This is the first serif typeface I have looked at I feel the type is a too overbearing at takes away from the illustration.
7. Rockwell - A classic easy to read Slab Serif typeface is very iconic and communicates information in a concise manor due to the thick strokes. I feel the fact the typeface is so wide means some words will become overpowering and will not remain consistent.
8. - Rhode - An extremely versatile graphic typeface with a lot of variation in strokes and widths. This medium condensed style is maybe too simple considering the target audience being kids and families.
9. Trajan Pro 3 - This typeface is great alternative it is used frequently for film posters and doesn't look too out of place for the Tropical World signage. The looping strokes and small partial serif's make a readable and direct typeface.
11. National - Similar to Helvetica and Arial, National is a simplistic and clear type that has many different strokes and weights. The variety in stroke is effective and each have a distinct style to them. This would be useful in highlighting important safety information within the Tropical World.
12. Archer - Designed for Martha Stewart by Hofler and Frer-Jones this slab serif typeface feels quite curved and animalistic. The S's and C's in particular are very detailed and have a drop terminals much like a tail of an animal.
13. Compacta - Compact and in a consistent block. Its bold yet doesn't take up too much space. The type feels disconnected with the illustrations and doesn't make a good fit.
14. Lithos Pro - The greek influenced typeface is engaging for kids and much more light hearted compared to the other typefaces.
15. Phosphate - A very decretive and expressive typeface. The outline and thick stroke weight make for an extremely appropriate and effective typeface.
16. Adobe Garamond Pro - This type is once again very different in style and shape to the rest and is important to see how it works within the context. The simple serif style isnt engaging enough for kids and may be seen as boring.
17. FoundrySterling - A simple and versatile typeface that can be used to many different contexts and styles. I feel for the context this type is slightly too plain and could be more engaging.
18. Orator Std - A much thinner slab serif typeface. It seems to fit well in a speak bubble and is very legible yet not overpowering due to the slim letter shapes.
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