OUGD503 - Penguin Books - Bob Gill

As this brief requires a singular solution comprising of a cover this gave me the opportunity to look into the workings of Bob Gill and this book, Forget all the rules about graphic design (Including the ones in this book).

Outlining Bob Gills ways of working and thinking about how to answer a brief. explaining that firstly all briefs should be redefined into a problem then the solution should answer this. As well as explaining that briefs can be seen interpreted with 'Less is More' in mind as well as 'More is More'. Bob Gills thoughts about graphic design are inspiring and a innovative and forward (or backward) ways of thinking. 

This page illustrates how he would respond to a brief. Outlining the original problem, then redefining and answering it. All these images are example of some ideas that were really inspiring and an interesting way of thinking. 

Highlighting the problem within the solution, then answering it also within the solution. This shows the reader what they are missing and makes them aware of a problem that they may not have seen before.

A simple brief and an even simpler idea, How can the type look like a patient? Breaking down the brief into a singular problem allows the design to answer it. 

Again looking at a singular artwork, much like my Penguin brief. Working on what we as the viewer already know and drawing connections between the medical products and the vitamins names. Only using typography making the viewer think. 

Image for a book jacket on American capitalism. 

Bob Gills has redefined two areas of the brief into one singular response, american flag of capitalism. 

Bob Gill's artwork style is extremely universal it can be read understood by anyone, for a book cover this not selective style is key. As my target audience is extremely open this universal communication is imperative.

Much like the American Capitalism image above this artwork for Great Britain and packaged good is so effective it works without explanation or any additional copy, if I choose to create some form of artwork for this brief looking at it without copy will allow me to see if the delivery is effective on its own. 

Showing working, even more appropriate for graphic designers sometimes a final solution can be stark and doesn't show any reasoning or explanation. This artwork for Bob Gill's portfolio shows his thought process and reasoning to the reader in a way that doesn't take away from the communication. How could this be used for a penguin book? Could I try and show my workings in my designs? Both books explore the theme of looking in a different perspective and identifying what it takes to act so severely could this be translated through this technique?

This artwork is an example of work feeling too polished and refined, something that will be a problem for this project if only working in Adobe software, redrawing the logo in this more ruff style makes the design seem more individual and unique.

Using what is already there, this artwork is shows a solution that is effective, appropriate and displays the content is the way it is intended but uses what already part of the content and building upon it rather than using more content. This could be an idea how words can be changed through obscuring and working against the type.

After Bob Gill explains 'More is More' these artworks in contrast to the images shown above the idea has been taken to an extreme.
This is an answer to the brief that is simple as an idea but taking it further and further to make sure the idea is communicated as directly as possible. 

This artwork is an example of how effect images can be, when done right this is. This image for example could make a prefect cover for To Kill a Mockingbird, the message is so clear and identifies with so many stories, themes ideas that it is universal an feels familiar in a way. 

One of the most outlandish but clever solutions, thinking about what might define a impressario, the solution is simple and jumps out at you but often this most obvious and appropriate idea is never used. The idea is so good that it needs nothing else, no background to distract from the content the cigar is enough. 

Redefining art history, using an idea that is so effective in painted form and recontextulising it for a new audience, viewers of this may have no knowledge of Rene Mageritte but the idea is effective enough to work for a new audience.

how could I use existing images in art that display the idea I want to portray? 

Showing the solution as a simple idea, but pushing this idea to make something complex. An idea doesn't have to be simple and simple it can be simple in its route but then complex in its form. 

As explained that this brief is a singular artwork, working with Bob Gill's idea of a solution to a problem could create some interesting results.