Google maps - this is a tool finding out what the highly recommended galleries are and where to find them....
Using London as an example this image shows what options there are when typing in 'London' in the search followed by 'Galleries'. The options are very limited, showing the results relating to the keyword 'gallery'. The locations of each gallery is clear but information on what's on, what kind of art these kind of things. This is in essence my problem, Google Maps doesn't offer what I am looking for and nothing else really does.
The image above shows the results when typing the key word 'Museums', again this shows results using the key word. When typing in these two words there is no example of the Tate Modern, being one of the largest and most popular galleries both London and Britan. This is another example of the lack of effective communication of what is out there.
When asking my peers how they might go about finding what is on in the art world, a popular suggestion is Time Out.This website & app is one of the most popular systems for finding what is on in a specific city. The first thing to point out is that it is very unrefined and gives a very large overview, for art specifically the user must go through a series of clicks and scrolling to find what they are looking for. When the think they have found what they are looking for I found that most of the galleries or museums and the typical and most popular examples, these it seems have paid for more publicity on the site. There is no availability to look at any independent or smaller galleries. The section bellow of What to do in London - today, this week, this weekend, this month is again pretty limited and shows more of an overview based again on the most popular searches. This theme of using days, weeks and months is something that can be done to heighten the use of user experience.
Overall there is definitely a time and place for Time Out but it is not engaging enough and the younger generation. As well as being very focused on the big galleries and museums.
The Time Out app was even more unsatisfactory, the design was inconsistent, unengaging, looked like a hotel brochure. The options again were very limited and didn't show any kind of smaller or independent galleries, the whole app worked in landscape view, for someone that often uses an Ipad it was very frustrating that there was no other options.
Its nice that, a vastly popular creative service that shows their view of the best currently in the creative industry. This platform is engaged with on a mass audience everyday but their options for what is on and events is very limited. This is the current page for events on its nice that and they only feature their own personal events and no other options. This page has clearly never been updated as the first option is for an even in June 2016. Its Nice That seem to be missing an opportunity not showing current events. My app hopefully will show then what they are missing.
The Guardian is another website to offer and events and things to do page, the first thing to point out is how hard to find this section is, there was a series of other pages to go through before we get to the page on what is going on, this offered, ratings, comments, descriptions but no further information, no images or other vital content. Being a newspaper this fits within the ethos of The Guardian and doesn't really give an overview. Another feature that is annoying is the fact all the events are split up into very singular sections and there is no option to select more than one of these sections for example Art & Photography. Overall this system did show some strong examples of good communication as least the information is current and useful to a certain extent.
Facebooks events section is clear and easy to find on the website but is mainly music orientated and there is a tendency for the events to be invite only, this means the accessibility to galleries, museums is predominantly not through Facebook. There are many features of Facebook that make it really engaging, seeing who is going to the event is useful, the idea the user can be 'interested' in an event without officially attending. As Facebook uses really advanced cookies that track you and your friends involvement online this means there are loads of options under the suggested section. The use of these cookies could be a way of making my app more personal and engaging. Facebook make hosting events really simple and as the Art map is 'event' and user based this hosting of events could be another feature to consider.
BBC arts is another of these sites that really doesn't offer much, the design is hoping to be as engaging as possible but the content is so limited that this engagement is lost.
Google, when simply searching top galleries in London this drop down menu comes up. In terms of the collection all are regarded as some of the 'best' but the only information we are presented with is the name, location (London) and a photograph of the building. This for a newcomer to London or the arts is not enough information.
Tate
In terms of a search tool, the Tate website's user interface was easy to navigate and the design fit the target audience. When loading up the Tate website we are shown at the top three options
After clicking Exhibition & Events it shows the image above that featured another drop down box this prompted the questions What? Where? When? These all featured drop down menu showing
These questions allow the search to be much more refined right away, this means finding what the user needs much quicker.
This image above shows what it looks like when the search is left as open as possible. This could be used for example if you had no idea what you would want to see.
There are 5 components to each event,
Photography of the Exhibition
The location - Tate Liverpool
The name of the Exhibition - EVERYBODY RAZZLE DAZZLE
When it is on - Until 31 Dec 2016
How much it is - Free
This hierarchy of information is clear consistent and has been designed to both function, as well as look aesthetically pleasing.
If the user clicks refines there search using these prompts the information shown reflects this refinement
Overall there is definitely a time and place for Time Out but it is not engaging enough and the younger generation. As well as being very focused on the big galleries and museums.
The Time Out app was even more unsatisfactory, the design was inconsistent, unengaging, looked like a hotel brochure. The options again were very limited and didn't show any kind of smaller or independent galleries, the whole app worked in landscape view, for someone that often uses an Ipad it was very frustrating that there was no other options.
Its nice that, a vastly popular creative service that shows their view of the best currently in the creative industry. This platform is engaged with on a mass audience everyday but their options for what is on and events is very limited. This is the current page for events on its nice that and they only feature their own personal events and no other options. This page has clearly never been updated as the first option is for an even in June 2016. Its Nice That seem to be missing an opportunity not showing current events. My app hopefully will show then what they are missing.
The Guardian is another website to offer and events and things to do page, the first thing to point out is how hard to find this section is, there was a series of other pages to go through before we get to the page on what is going on, this offered, ratings, comments, descriptions but no further information, no images or other vital content. Being a newspaper this fits within the ethos of The Guardian and doesn't really give an overview. Another feature that is annoying is the fact all the events are split up into very singular sections and there is no option to select more than one of these sections for example Art & Photography. Overall this system did show some strong examples of good communication as least the information is current and useful to a certain extent.
Facebooks events section is clear and easy to find on the website but is mainly music orientated and there is a tendency for the events to be invite only, this means the accessibility to galleries, museums is predominantly not through Facebook. There are many features of Facebook that make it really engaging, seeing who is going to the event is useful, the idea the user can be 'interested' in an event without officially attending. As Facebook uses really advanced cookies that track you and your friends involvement online this means there are loads of options under the suggested section. The use of these cookies could be a way of making my app more personal and engaging. Facebook make hosting events really simple and as the Art map is 'event' and user based this hosting of events could be another feature to consider.
BBC arts is another of these sites that really doesn't offer much, the design is hoping to be as engaging as possible but the content is so limited that this engagement is lost.
Google, when simply searching top galleries in London this drop down menu comes up. In terms of the collection all are regarded as some of the 'best' but the only information we are presented with is the name, location (London) and a photograph of the building. This for a newcomer to London or the arts is not enough information.
Tate
In terms of a search tool, the Tate website's user interface was easy to navigate and the design fit the target audience. When loading up the Tate website we are shown at the top three options
After clicking Exhibition & Events it shows the image above that featured another drop down box this prompted the questions What? Where? When? These all featured drop down menu showing
These questions allow the search to be much more refined right away, this means finding what the user needs much quicker.
This image above shows what it looks like when the search is left as open as possible. This could be used for example if you had no idea what you would want to see.
There are 5 components to each event,
Photography of the Exhibition
The location - Tate Liverpool
The name of the Exhibition - EVERYBODY RAZZLE DAZZLE
When it is on - Until 31 Dec 2016
How much it is - Free
This hierarchy of information is clear consistent and has been designed to both function, as well as look aesthetically pleasing.
If the user clicks refines there search using these prompts the information shown reflects this refinement
These user experience has been designed with the audience in mind as well as remaining with the Tate graphic style. Further analysis of a museum identity like Tate will be beneficial as the project develops.
Prossible responses to problem.
1. A redesign of Time Outs app and website, promoting both large and independant galleries.
2. A planner app for galleries and exhibitions to plan a visits based on interests.
3. An new app product that shows a comprahensive guide to what is on in the art world, using users location, basing information on interests and searches.
4. Website showing a complete collection of exibitions and galleries from sources all around the world. (Time Out, Its Nice That, etc.)
Through discussions in feedback and research creating an all new product would be the most sutable solution. The lack of quality services in this field the target market would be open to use a new product that answers their needs. An app is appropriate because it allows users to find art on the go.
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