Responsive
Responding to live briefs,
In this module responding to competition briefs.
Penguin Books yearly awards offers a quick and interesting project that only requires a singular outcome. As an initial task listing what in terms of research would be appropriate to look at.
Penguin books brief, what we would need to do?
Contextual Research -
Research Author
When the book is written / When the book is set
Read book/ look at key plot developments
Target audience of book
Previous Winners
Look at the judges
The history of penguin and their design philosophy now
Penguins competitors
Graphically acclaimed covers and designs
What the author intended
Design movements
Book reviews
Rejected Covers?
Tone of voice
Analyse the field of product
Primary Research -
The Penguin books themselves
Book stores - The companies
Contacting professional
Contacting the target audience
Visual Research -
Contemporary book designs
Look at previous additions
Making it individual and eye catching
Famous designers interpretations
The movie and other formats
Famous book designers
Specific colour choice
Unique book covers
Look at different styles of artwork
Acclaimed designs (creative review, eye, its nice that)
Design Strategy -
Specialist book designs
Hand Made (avoiding computer)
Show the content clearly
Look at submission limitations (PDF)
Look at what the judges might want
Consider the 'Penguin' aesthetics
Ambiguous VS Clear?
Free association
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