Arnold Schwartzman. Artist, director, designer, producer and graphic artist. Working closely alongside Saul Bass his design approach works within this idea of a singular idea that is really refined and as appropriate as possible to the problem.
The graphic underlining style to this artwork means the communication is both direct and to the point, much like the work of Saul Bass the balance of artwork and content means they both communicate the same thing. In this artwork there is a sense of depth that is not seen much in design nowadays, often designs can look really flat and single dimensional. In order for my designs to be as engaging and unique as possible thinking about depth is important.
Simple colours that translate from the artwork to the type seems to be a feature of both Arnold Schwartzman & Saul Bass's work. These singular colours that have been chosen with real care make sure the designs feel harmonious and don't clash.
The naivety of illustration is another design feature that is continued in this work, this style really rescinds with a wide audience.
Graphic, Bold and Iconic typography makes sure these design standout from everything else. Type doesn't have to be large to be engaging using contrasting colours and use of white black and red can really shout the content.
Within this book this imagery is shown to break up the sections, the white on black bold typography is so memorable and eye-catching. Again this use of red, black and white insures the directest of communications.
This final image shows how type, can be enhanced using drawn type within it. The 10/10 standout out from the other type but feels connected, The use of yellow and white on red is again an example of this direct communication. The blue type on the red background is something often frowned upon in the design world but here it has been uses to great effect, from a far it is almost invisible and doesn't take away from the artwork but close it is legible.
No comments:
Post a Comment