A very simple idea that show the full capacities of the Art pass. trying to look at every museum in one day is crazy but shows how much art is on offer with the pass.
A simple print campaign that shows how the art pass can 'set you free' - make the impossible possible. All these cheesey things yet communicate to the viewer how it can empower your life.
In terms of for the student target audience, these memes allow for a really simple yet fun communication of how the Artpass can improve your day to day.
This has given further insight to how the artfund pass can be advertised as well as its ability to communicate. Understand further the tone of voice of the company is vital.
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