Monday, February 5, 2018

Museum Branding - Astrid Stavro Studio AGI branding

While at a talk from the designer Astrid Stavro from Atlas she explained a project for the AGI Barcelona. The project used elements of a typeface that come together to create one single typeface. This technique has inspired my own ideas for this project.






The images created have a cohesion together that comes from this typeface but a multitude of combinations can be used to give each its own individual personality.

This technique could be extremely useful in this projects branding.













The ideas is taken from a project called SuperVeloz, designed by Joan Trochut.




















As shown these elements of the typeface are created and can be combined to create a number of different outcomes.


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