The Spotify ad campaign looks at a full round up of the year and give information about weird this that have happened relating the the statistics they have gathered. This idea of a community of people that use Spotify creates the idea of inclusion that attracts the attention of the audience. From a reflection of 2016 - 'Thanks, 2016. It's been weird' to - 2018 goals. Each relates to the time and the target audience. After this the branding is really simple placing all the focus on the message.
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