Idea 1 - Using both infographics & type showing how cheap the art pass really is, explaining what you can get with for £5 pound, (2 pints) and how many galleries this covers (752)!
Idea 2 - There's something for everyone - looking at the the fact there is such a large range of different art works on offer, these are large, small, simple and detailed. displaying how any mood your in there is a museum for you. Using the artworks really large simply alongside type.
Idea 3 - Highlighting the fact the galleries and museums span the whole of the UK, from lLondon to the Orkney's there is art everywhere for everyone!
Idea 4 - looking at the pass in terms of it being a whole year, thats 365 days of opportunity, Suggestion Money Monday or Turner Tuesday? or even Manet March? trying to highlight the fact its a year pass.
Idea 5 - looking at it as a way of swapping the everyday for something much more exciting, no more unhappiness, more art! Relating the artpass' use to everyday life.
Idea 6 - Looking at it as a way of improving your love live, swap boring dates with the student artpass! As something different and out of the ordinary.
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