Thursday, March 1, 2018
Artfund - Testing Ideas
Idea 1. Displaying the statistics of the student art pass as its unique selling point. Show how much it is value for money.
Idea 2 . Exploring the multitude of different opinions the art pass gives, looking at the mood of the customer and trying to reflect this in various art works, places and museums. The animated gif gives a quick message that uses the branding and typography efficiently and effectively.
Idea 3. Highlight the fact it is not just a local thing it is across the whole UK and there are venues featured on the art pass everywhere. From Bristol to Orkney.
Idea 4. Looks to highlight the fact it covers 365 days of Art Pass access. Highlighting the locations and various months that could be tried, for example, Museum March..
Idea 5. Showing how the art pass can swap everyday life for something much more exciting! Showing different expressions before and after the art pass.
Idea 6 . Demonstrating how the Student Art Pass can improve your love life... Never go on a boring date again!!
Creating more realistic outcomes has given a much clearer idea of what they communicate and will be really simple to get feedback on. These 6 ideas can now be shown to a number of people to gain feedback and begin to understand which is best.
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