Feedback

I have received feed back on my Yo! Sushi branding from a various different people including my tutors and class mates. To make giving the feed back easier I wrote down what my intentions were in terms of the brief and what I wanted to achieve in my designs, this being; to create a more distinct and legible brand that shows what the restaurant is clearly and creating a more refreshing memorable brand. In addition to this I wrote down a five questions for them to answer about the designs and whether it is effective.

Firstly I asked 'To what effect has the typography worked considering spacing and legibility?'
Mainly people felt the kerning and spacing created a easy to read and understandable brand and the white space around the type allowed the logo to breath. A couple of people felt that the 3D designs would be at risk of seeming overly detailed and unclear at a smaller scale. I feel this is defiantly an important point and something that was integral to the design. Overall I feel people thought that the typeface choice, lettering and spacing reflected the japanese branding altogether.

The second question ' Do you think the logo would work on a range of platforms and scales?
From the feed back I found that the simplicity of the logo made it translatable onto a lot of scales and sizes and that the detail would not be lost in smaller scale.

The third question 'Does the colouring reflect the 'Yo! Sushi' brand and remain recognisable for the target audience and if yes how?'
As there was many different colours for the five finalised designs there was a large range of feedback for this question. With the red circle logo they felt it reflected the japanese branding to achieve with the Japanese flag and the rising sun idea. With the use of vivid blues and greens taken originally from the colours of the different dishes at yo sushi they felt it showed a refreshing and clean design that was 'simple, minimal and trendy'.

The forth question 'Does the composition of the typography inside the circle seem appropriate for the brand?'
The feed back commented generally about the even proportions and the use of appropriate spacing between the circle and the typography. They also ask whether the typography could have been moved up a little as their was possibly to much space at the top of the circle I felt this was a good point as in the final designs the positioning of 'yo!' variated a lot and may have been better more consistent.

Which of the five designs is most appropriate and why?
For the yellow/orange design I had two people say they preferred this design as it seemed more cultured and was more consistent with the original design.
And for the blue design they felt it worked well with the 3d type and the letters were arranged clearly.
For the blue and green overlay design in all lower case the comments stated that it would create a more bespoke confident modern brand mark.
And finally with the first red logo it may been the most obvious response as it reflects the Japanese identity of the brand.

This feedback is all very useful and can defiantly help me reflect on this project and take the points made into future projects. Reflection and constructive criticism can really help in pushing ideas in graphic design.