Yorkshire Sculpture Park

I began to create some designs from my drawings using Indesign. I wanted to look closely at composition, scale and line. 

 

I began by really thinking about my experience of Yorkshire Sculpture Park and what kind of people visit there, what the target market is and what kind of logo would suit the general feel for the park.

I started very simply just using the outlines of each sculpture to try and emulate the overall shape.
 

 
 
 
 
I experimented a lot with very simplistic designs to try and keep make the logo appeal to everyone as the park has a very large target audience, It is visited by a lot of adults, over 60's and both students and school kids on trips. The beautiful surroundings and sculpture make for a lot of visiters. There are a few very iconic sculptures in the permeant collection by the likes of Henri Moore, Barbara Hepworth and Joan Miro. I felt these would be the most appropriate to use as the would create a more memorable brand.
 
 

I decided to go back to my original drawings and retouch them on Photoshop to see if they would work better and reflect the brand better. I felt the more detailed hand drawn images would be a lot more tactical and personal. I looked at the composition very closely and made sure it had the perfect spacing and looked right in the circle.
I then changed the colouring of the images to make them stand out on the page more and keep the detail of the drawn line. I really feel the images were much more clear and worked better in a large range of sizes. I think that changing and experimenting as much as possible has really pushed this project further and further and I feel I have created a symbol that reflects the park well and is recognisable in the context.