Japanese Design Research
I have looked at a variation of posters that all use Japanese Lettering to great effect and that I personally feel are very successful. There is a strong use of colour running throughout these poster designs I have chosen these as I feel the bright playful colours really reflect the branding and identity of Yo! Sushi.

The next image on the left is much more abstract and the English text has been warped this creates a very detailed and interesting type. I think the colour set has really worked well here there are great contrasts and combinations of colour. The image on the right is much more ordered and simplistic the flat colours combined with the diagonal lines create a  sense of order throughout the poster. The typography is clear and easily read.

The design on the right uses very thin typography to great effect the poster is clear and readable I think the way the two typographic styles have been worked together is very effective and remains clear. It seems as if the two languages have merged into one. The Left hand side poster really stands out with the use of yellow on black the Japanese typography is a lot less clear appears more hand drawn and loose I think its important to look at both aspects of type. 

The Poster on the left is such a great example of impact graphics using Japanese and English typography I love the use of overlapping type symbols and images this creates a great sense of depth within the image and I hadn't thought yet about depth and what creating depth can do for a design. 

The poster on the right has again used a warped typography styling in its design and used the background colour as a tool to display typography. I think the cut out idea has worked to great effect as it once again creates a brilliant sense of depth in the image and there is more than meets the eye.

The Poster on the left once again combines English and Japanese typography to great effect but using a different technique this time it is much more regimented and traditional yet it still works and reads well and seems as if is one language. The right hand side poster is much more wide spread and the designer has not been afraid to move the typography so it is off the edge of the page. Both these Posters use orange typography and are the only examples out of these collection of posters I felt it was important to see how orange has been used as it is the most recognisable part of the Yo! Sushi logo, the right had side image uses black, white and orange and I feel when starting initial ideas I want to use these colours.



The left poster is much more illustrative compared to the rest of the posters yet where the text is it has been designed to great effect. I really like the way the text matches with the illustration and seems as if they are one. The right hand side image has a lot of different elements like the typography, the shapes and the illustration that are all very different yet the composition has brought them all together to create a very beautiful and personal poster. I would like to experiment with this idea of composing a busy image to seem much more plain and simple.

 

The left poster seems very tactile and ornate the use of ruff paper is clear even on a computer screen. The way the type has been composed around a line is very interesting and works well in the context to the poster. The typography remains clear and readable even tho its not in the traditional horizontal layout. The right poster uses typography in two very different and contrasting colours yet they seem to work together effectively I think this is because the blue background stands out in such contrast the the rest of the typography.

 

The left poster has not only combined two types of language but also has combined a more traditional script typography and a much more modern San serif style font. This has worked as there is great use of overlapping of type but keeping the work clear and readable. The poster on the right has again combined Japanese and English typography in one poster amazingly well the sound wave acts a the barrier between the pink and blue typography and creating a divide between the old and new. I am going to try and take what I have learnt from looking at these posters and translate it into my own design ideas.