Yo! Sushi Designs

Gif of my gradual change of designs.

After receiving feedback on my initial designs for Yo! Sushi that the designs didn't really reflect the brand of Yo sushi I began to rethink my ideas and start again in the design process. I started with a circle rather than the square this is resembling the Japanese flag a red circle in the middle of a white rectangle it is a very memorable image. Additionally I felt the general shape of the makizushi sushi is circular and is a familiar sushi dish.

Using the Din typeface mainly in italic lower case with only the Y of yo! in upper case I felt this type face is clear and very refreshing for the brand and could be enhanced and changed to great effect. I then began to compose the typography on the page to fit with the circular shape and trying to make the japanese writing compliment the other typography. I felt that the stencil style remained readable and seemed like neon lights used on the Yo sushi website. I used the colours of the dishes used in the restaurant and experimented with different arrangements on the page trying to make the logo as distinct as possible. 

I then duplicated the typography and created a double image of type and adjusted it try and keep it legible and cohesive with the rest of the type. This design I felt had good aspects to it as it was quite different and would stand out and additionally it would greater display the idea of a neon billboard design. I decided that the design was too difficult to read and wouldn't work on a very large range of different scales and mediums. I felt wanted to create a 3d effect on the typography to emphasis this billboard idea  I then tried to find the appropriate stroke and colour for the typeface that reflected the slick and more modern feel for the logo and didn't seem out of place with the rest of the type. While experimenting with colour I tried large variations of combinations of colours for both the back ground the fill of the type and the stroke. Looking for what looked clear and presentable and wasn't too decretive. I liked the Blue on white using the the standard cyan colour I felt over complicating the colour combinations for a logo that needed to stand out so a readable and recognisable colour would be appropriate. I looked at using both upper and lower case Y as the displayed a different feel to the design. The upper case seemed more of a shout with the exclamation mark on the end and on the other hand the lower case had more of a approachable and child friendly feel that is definitely important to the yo sushi restaurant.