The tone of voice is incredibly harsh, to the point and blunt, it uses scare tactics and a build up of music to shock the viewer into watching and realising the points that are being highlighted.
Beginning with a loud drum and the words 'Attention this is an official announcement!' The wording is clear concise and straight to the point, it is clear that the video is a government informational video just because of the direct style and tone of voice. The rather posh voice creates an over powering and dominant style that make the viewer feel they have to listen.
The target audience for most of the government videos are children and young people yet this video is more for farmers and people that live in more rural areas. The way the video has been edited shows a lot of information extremely quickly this has been done to grab the attention of the viewer and be as direct as possible. I think this type of informative video is very out dated and feels very old fashioned now. The way they try and used shocking imagery and a fast and direct tone of voice captivates the viewers.
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