Wednesday, January 20, 2016

Mfred vs Gotham

 

Picking appropriate typefaces for the back cover along side the thumb illustration symbolising the hitchhikers guide to the galaxy. The Mfred typeface on the left is clear, very legible and works within the rectangular space but appears to spread out and overbearing The Gotham Ultra typeface on the right is much more circular and looks much more together with the round thumb and planet illustration. The much smaller shape of the lettering of the right type is much more subtle and is a contrast to the cover. I subsequently feel that the Gotham Ultra type is more appropriate and is not dissimilar to other examples of the DON'T PANIC design in existing works shown below.





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