Designing the last two pages in Indesign

I began by creating a pretty simplistic design using the 'Stop, Look, Listen, Think' slogan in large capitals in Mfred type. I thought the colour choice was fairly appealing and related to the Hitchhikers Guide animations usage of colour combinations but the design was too similar to the rest of the leaflet information and something different would be appropriate.

 I have used a similar horizon line to the Hitchhiker Guide animation once again using the colour swatches I took from the videos and tried to create what I thought a car would look like implementing the animations style of illustration. I experimented with two different ideas on the Stop lettering one being the fumes of the car spelling the word and the other being written in the clouds. I thought the clouds would be more visually appealing due to the more natural style and colour scheme. I also created two design ideas for the different shadows of the car I wanted to experiment with the way the type looked within the shape and how the negative space made it readable. I thought that as the image was clearly in day time that large exaggerated shadows looked slightly out of place and became over barring compared to the rest of the design.




I removed the shadow of the car and used Ultra Black Gotham typeface large as the pattern of the grass the thick san serif type looked like the lines cut into grass. I tried to make the colours similar so the design is not overbearing yet shows the message clearly and simply. This technique of using the environment to spell out words is used within the video design the image bellow shows this. The 'Hyperspace' work has been written out of a complex maze of lines yet the word Hyperspace is readable and engaging. 

For the look design shown above I created this grid system with consistent angles and spacing for each letter this was to maximise the readability and make the designs look like a road crossing. 

I then included arrows pointing both left and right to show it is really important to look both ways when crossing the road. I then felt using a much lighter tone of green that is similar to the grass, this added a level of subtlety to the arrows that the very would see on closer inspection of the leaflet. At this point I was happy with the message the page displayed and how it was a interesting change from the rest of the leaflet. I wanted to see how the colours related to the rest of the leaflet and experiment to create the most consistent and visually similar design across every page of the designs.