Once the animations frames had been realised it was my job to organise the text that would work alongside it. Concrete poetry played a part in the inspiration for this type, as well as the work by Nicolas Burrows and his 'How it is' book.
The poetic styling was transfered into our animation as well as the way each piece of type leads into the next. The type is a similar size to the work in the book to not take away from the content of the animation. The intention was to add to the quality of the animation and ensure that it feel together rather that stand out as different. I think the simplistic nature of the typeface achieves this. The files were give over to Tom the animator as a png to ensure it worked in the animation. I double checked while he was creating the animation that it was all in place.
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