OUGD503 - Responsive - Studio Brief 02 - Royal Opera House - Packaging refined

As previously highlighted there was a need for more experimentation with the colours of the back, using the four colours that were selected in our colour pallet showed more of a range. The blue stood out as the most effective as it worked alongside all of the proposed covers. As well as being most readable with the back text, barcode and logo. 

A more simple version of the cover was proposed and we as a group decided that this was more engaging and create a sense of intrigue for the viewer to see what was inside the box.

More mock ups were created, this was really useful in working out the limitations when putting it together, as well as trying to find a level of quality that was really important. 

The more simple packaging without the type on the sides was highlighted as the best choice through feedback with peers. The way the designs translated across the sides was also highlighted as a nice touch that makes the designs feel really cohesive. 

Overall experimentation has been key in this process and the final designs look really good because of this.