OUGD503 - Responsive - MUBI website

As the client for the brief is MUBI it is important to gain an understanding of what they do, how their website looks and the services they provide. Gaining an understanding of this will allow for the most coherent designs inline with the brands guidelines. 

This image shows the front page of their website, The Tag line 'Watch Great Cinema' is direct communicates what the company offers and has a nice ring to it. Utilising this within the branding will be important. The overall design is clear but seems too similar to Netflix rather than being clearly a better service (what they should be doing). 

The structure of the website at the moment seems as if it is not a real service but a service in production. Hopefully through my new ideas this website will communicate much more directly. 

This tag line 'Enjoy MUBI anytime, anywhere' promotes the use of MUBI on the go. This could be translates into the idea of a mobile cinema, a possible idea.

Use of 'trendy' imagery shows the kind of content that MUBI shows, the idea of a free trial would really appeal to the viewers and a great way of encouraging the services provided. 

The 'browse' section of the website shows some of the most popular films that have featured on the MUBI collection. Though this has been displayed in a clear format it is unclear if these are currently shown or previous examples. These iconic pieces of cinema could be utilised in the campaign somehow as they are so graphic and have such strong imagery associated with them.

This image taken from the MUBI website shows the platforms the service is displayed on, this is a key part of the marketing and should be emphasised in the campaign. 

Part of the MUBI site includes the Notebook, an online magazine about international film. This service is something not really prominent in the advertising for MUBI and could be reinforced.