Spotify released their 2016 its been weird advertising campaign, just some strange facts from the year generated from their users. The personal nature of the campaign puts the brand in a fun and playful light, as well as showing how often people use their services.
The design of the posters overall doesn't really fit to the Spotify branding, showing no green which is unusual considering Spotify is so famous for.
The combination of really bright graphics and really engaging content come together to formulate a effective campaign. This kind of direct and comical communication would really fit within the tone of voice of MUBI.
In my design ideas replicating the same level of intrigue and engagement would be great.
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