Wednesday, January 11, 2017

OUGD503 - Responsive - D&AD & YCN Annual and design strategies

D&AD & YCN Annual and design strategies

Professional - YCN

Atlas - Barcelona Design Musum Identity


























Outlined the key aspect of the design sisinctly 

Outline the main inspiration.

Shows postes and printed material.

Apporpriate and intriguing to the design target market.

Includes the full materials for the rebrand, printed matter, website way finding. The total communication.

Design works in tengent with how the building is designed.

Quotes from judges on the work they thought  successful.

Both identities had to be complementary and work beneath a single graphic umbrella.

Using a grid system that works across alot of platforms.

Sustainsbility is a major concern. Using a simple economic colour scheme. (one ink)

Student - D&AD

Catherine Perrott 

Brief: create the identity for an art gallery to tour hospitals.




















Temporarily Admitted.

Fresh take on the idea,

using the theme of the hospital 

the yellow box works as an pop up 

considered digital and print

simple but effect

one idea that is consistent. 

eye catching! it stands out

A large veritity of formats and materials.

left nothing to imagination 

shows exsactly what the project is highlighting. 

It considers the digital generation and how to commuicate to them.

The name works for the exhibition and the context

In line with contempary graphics.


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