OUGD503 - Responsive - Mind Maps & Further Ideas

After reading into more effective advertising techniques and ideas shown in the "Advertising is dead...' Book. With a class mate doing the MUBI brief as well decided to create a mind map together, outlining our ideas, thoughts on the project and what is wanted in the brief and our possible solutions. 

This mind map looks at the what is the fundamentals of the brief, driving up sign up online is key as highlighted in the brief information. Working across print and digital another important factor to consider. The fact it is for film lovers, possibly displaying it through youtube adverts. Highlighting the idea that their are 365 films a year, one per day. 

I explained the idea of using a simple but not obvious example of a scene without any actors in asking the question, Can YOU guess the film? as the main idea of the project. The person I was working with said they thought it was engaging, and something different. They expressed the importance of getting the wording right but that the idea would work to the brief. Another effective feature of the idea was that it could work across print and digital. 

The next mind map aimed to highlight the MUBI audience, what they want to see, what they like and how they relate to the MUBI service. Using memorable quotes, for example, all work and no play makes jack need MUBI... or You talking about MUBI?.... MUBI's made an offer I cant refuse.... (The Shining, Taxi Driver, The God Father). This would engage the viewer and link to the movie content on show. 

After these mind maps I drew out four more refined ideas. Trying to pin point the 'Scene Stealing' idea. 

Idea 1, using fan made illustrations of the movies, inspired by Little White Lies magazine and how they engage with their users. 

Idea 2. Playing on the idea of 356 movies, a new movie every year. Highlighting memorable days of the year and showing what movies they had to offer. 'Whatever the day, we have you covered?

Idea 3. Guess the film, - using iconic imagery that is not so clear of the movie asking the question, Do know the Film? Guess the Film? Trying to subtly show the idea that it is great film on show but getting the viewer to fill in the blank. This idea could be translated into a range of solutions. 

Idea 4. Using memorable quotes from films and changing them to MUBI, more typography led ideas, playing with scripts and how the words manifest in the film. For example 

'All work and no play makes Jack need MUBI, All work and no play makes Jack need MUBI, All work and no play makes Jack need MUBI, All work and no play makes Jack need MUBI, All work and no play makes Jack need MUBI, All work and no play makes Jack need MUBI, All work and no play makes Jack need MUBI, All work and no play makes Jack need MUBI, All work and no play makes Jack need MUBI,......

Moving forward the Guess the film idea seems to be the most engaging and relates best to the target audience 'MOVIES LOVERS' as well as fitting to the MUBI guidelines of full bleed photos along with type. This seems the most appropriate solution that engages the viewer.