Idea 1. As MUBI's main selling point is to offer great cinema. The big names in directing (Scorsese, Kubrick, Tarantino). Using video format so it could be displayed as on screen advertisements. Each directors names with a different typeface.
Idea 3. Using clips from the MUBI movies, when the characters look directly at the camera, showing them as if they are looking at what MUBI does. 
Idea 4. Using the classic genres in film, Scifi, Action, Western. Showing the range of films the MUBI has shown. Saying something like 'Like Scifi? MUBI has you covered. 
Idea 5. Using the fact MUBI has a new movie updated everyday, and display the 365 movies a year in an infographic. 
Idea 6. Using again the idea of a MUBI being like a mobile cinema, showing a mobile phone held up in front of a cinema screen highlighting the MUBI app. 
Idea 7. An updating advert of what MUBI is showing that month specifically. Displayed on Youtube and other video advertisements.
Idea 8. Taking the circular theme from the logo and translating it into a poster design. Using the circles for images. 
Idea 9. Using large images of iconic films MUBI have shown, Taxi Driver, Pulp Fiction, Etc. Letting the films sell the product. 
Idea 10. Showing sets, landscapes, shots from various films. Asking the viewer What film is this? getting them to engage and interact with the advertisements. 
Idea 11. Guess the film. Building on from idea 10. Creating an interactive advertisement guessing the film, characters, director and so on. Again trying to get the viewer to interact with the ad. 
Idea 12. Showing a film on the Tv/computer and on users phone interactive information about the film and its production.
These initial ideas are pretty rough but it has been useful to think about some ideas just to get an impression of what might work well and what doesn't fit the brands requirements.
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