OUGD503 - Responsive - D&AD advertising

Taken from the 2014 D&AD album this advertising campaign for IBM shows how an idea can be taken further using the real world. The large physical adverts have been designed to help out the public as well as displaying the fact IBM have 'Smart Ideas' the campaign is really successful in displaying its message and interacting with the public. 

This advertising campaign for WWF displays an idea in a really simple idea, showing deforestation as the green on a football pitch. The idea is simple and really communicates the idea to the viewer in a way that they wouldn't have considered. The idea drove up the viewers on the WWF website by 73%.

These two examples show the importance of a really powerful idea and displaying it the clearest and most direct way.