OUGD504 -Type In Context - The Production Manual

 Reading through this book on graphic design production has proved very useful especially in understanding industry standards an what it would take to create my publication on a mass produced scale.

This page on printing explains the importance of setting up your document for print with the correct CMYK colours and how ordering the pages correctly for print is vital. As my publication will include large images insuring if using Indesign that I correctly link my images will insure this quality. 

In the future after I have finished my studies I will not be able to use the digital print facilities so looking at print industry methods is important so I know for other projects. This book explains that the most common print process is lithography, a print process we saw in detail in our trip to Precision printers at the end of last year. 

This process involves creating four different plates for the CMYK colours. It is a cost effective and quick way of printing but as explained to us on the trip it is only cost effective and usable for large scale print. Considering this if I was to print my publication professionally I would need to order a large number of copies, as well as printing my book would need to be embossed and bound this again would really add to the costs and the overall book wouldn't be cheap. I feel with my target audience being people traveling to the Orkney's and creatives that they would have some disposable income and the price would not be an issue. 

With this project and all projects in level 5 a standard of professionalism is expected and finishing the publication is vital is this. The Producation manual explains how this includes a wide range of process all of which can make 'transform an ordinary-looking piece into something much more interesting and dynamic'. Something highlighted in my crit to improve and work with. 

Book binding and interesting book binding more importantly is a way of really pushing my work further. This book gave an explanation into some of the most common binding techniques. 

Out of these bindings perfect bound, case or edition binding and belly band all stood out as relevant to my publication. For me the content laying flat is very important and perfect bound allows this, due to this at this point I feel this is the most appropriate binding I have come across. 

I found this page on embossing and debossing very useful it explained, 'Thinner stocks can hold more detail than thicker stocks, but intricate designs do not reproduce well. Thicker stocks generally require thicker lines to reproduce well'. It also explains that soft papers are easier to emboss I will have to make sure I use a soft paper stock.  As I plan to emboss each of my 26 letter forms experimentation of paper stocks will be needed to get the right balance.

 Tip-ons and Tip-ins is a production term for adding odd sized pages, this is a design that could enhance the publication to make it more engaging. This image of the Tate members pack shows how the use of simplistic design with tactile paper stock along with Tip-ons and Tip-ins can make the content intriguing. 

The typographic community especially are interested in these extra efforts to make the publication more unique. 

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 Here it shows a tip-in using a different stock it explains how this can be a a good way of dividing space and presenting a different information element. With my publication it will be effective to show the image with and without the description using a tip in like this would allow this. 

 Paper/Stock choice is a key element in my publication as with the layout I am planning on using there will be a few blank pages, picking an interesting paper stock would make sense.
Experimentation will be vital in finding out what works for the large A-Z images and the Tip in pages, how they work together will also need to be considered.