Within this module there has been an opportunity to think about ethical side of design, a topic that before undertaking this brief I didn't think really related to graphics, however I now know how important it is to be socially aware, and more importantly about the implications of design work.
Within studio brief 01 began with me thinking about my experiences of Leeds as a city over the last two years. I created a number of design ideas and made sure each was researched, and mock up designs created for each. This further development made the idea selection much easier and I was able to create a wealth of interesting ideas. Moving forward I was able to build upon my experiences of traditional print techniques to try and create an outcomes that is in some way unique and unseen before. The two way screen print in many ways archives this so I am very pleased. The level of experimentation needed in this design process was much more than a typical print so time management was key in this.
As the year goes on I felt my dedication to my work and commitment to the project management side has improved. A wealth of initial research in this project created a strong basis to work from. I have not been worried about letting my ideas and research topics expand as the project goes on. The decision for example to move away from refugees as a theme was due to its sensitivity and that it would be a really difficult project to create appropriate outcomes for. I subsequently began looking at a similar theme that had much more to it in terms of outcomes and possibilities. I was able through this change in themes to create work that I would personally enjoy and try and expand upon themes in graphics I feel my skills are more suited to like editorial design and design in the creative field.
In terms of the work I felt that the photos themselves had something interesting about them and it was important to build upon these, further research into contemporary editorial design and the work of OK-RM and Experimental Jetset created a great understanding of their design techniques and why more minimal design can be really effective. With this I tried to improve upon my practical outcomes constantly, considering all I had learnt about design for print in previous modules. As distribution plays a major part in this module I felt it was really important to look at distribution techniques and online distribution in particular can be used to create a much wider scope for the work, this connection from printed matter and online means ensures as big audience as possible.
In terms of improvements in this project firstly in studio brief 01 I feel there was a distinct lack of colour in the outcomes though this may be seen a appropriate to the concept the outcomes seem slightly monochromatic and could have been more playful. As well as this the selection of Louis Le Prince seemed to be popular among many other students showing it may have been a little obvious, however I feel my outcome is unique in its design which I am happy with. In studio brief 02 I feel firstly it was a shame not to create something in response to the theme of Refugees as much of my research was on this theme. Furthermore I felt my outcomes could have been more expressive and how I expand on the photography could have been improved upon. In terms of what went well, the website and posters really added more to the project and created a more rounded campaign. As well as this my time/project management has been really strong, finishing my work early has left time for reflection and create the best submission possible.
Overall this module has been challenging yet rewarding, I feel I have found more of a place for my work and am beginning to find a focus in graphics. I personally feel my responses to this module have been well developed through research, development and frequent feedback and experimentation.
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