Mock up 1. Initially testing the scale and images, the communication was simple using a box in the top left of each page. After printing it was apparent that the type was too big. The contents page was not at this point realised. The cover again simple, using Helvetica condensed displaying the 'borders' title as clear as possible.
Mock up 2. The cover has been made more bold to try and emphasis the title and the context. The type size for the copy has been reduced in size. The contents page features a map for extra clarity, the numbers have been continued throughout the publication. As well as this the order has been realised, from the contents page the order moves top to bottom left to right starting with North America. (sectioned via continent) Keeping consistency in the order and communication. The back cover has been realised showing a snippet of each image, as there are 20 images this fits really neatly into a grid.
Mock up 3. The same as 2 yet in colour, looking at the quality of the images alongside the text ensuring each is clear and well cropped. This showed that the contents page was over cluttered and didn't fit the (art/photography book) target audience.
Mock up 4. Considering the research and the change in design this mock up is very different. The new spread system has began to be used and consistent throughout. The covers communication tied more with the target audience. The contents page has been stripped back to be more consistent to the rest of the publication. The cover features a colon, this has been later removed as it interrupts with the communication.
Mock up 5. The cover has been printed in colour to better understand how the image and type sit alongside each-other. The contents page has been extended for further clarity.
Mock up 6/7. Initially experimenting with size and scale looking at A3 and A4 printed designs. The small publication was 'cute' yet didn't have the same impact of large photography. Showing the new typeface on the contents page to again emphasis clarity and remain consistent throughout the publication. This mock up also showed how the spreads sometimes created a line of incorrect image within the gutter, this would need to be tackled as best possible for the final mock up. The back page also has been given more white space to try and communicate the same yet remain consistent to the rest of the publication.
Final printed publication. Through much experimentation and many mock ups the final printed design has been created. The image quality is high and the final print to a professional standard. The gutter problems have been tackled as best possible yet there remains a slight overlap. All aspects of the design now aid the communication and fit within the art/photography book demographic.
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