Artfund - Animated Gif's

Through my feedback the gif's were really highlighted as a great form of communication especially for the student target audience. These more refined gif's were created to appear online and in social media platforms to express the 'something for everyone' theme. They are the most effective form of communication in this project and the message becomes clear and effective. Consistency in the design is vital so none of the imagery looks out of place.

These 9 gif's reflect the theme 'something for everyone' theme, using all the copy needed to put the viewer in the right direction. The timing has been made fairly fast pace to keep the attention of the millennial audience. Overall the communication is clear effective and direct. I wanted the designs to be too the point and this is a success. The idea is very simple so this needed to be reflected in the design and delivery. The bright colours are typical of of the Artfund and are inline with the brand guidelines.