In light of recent feedback and outlining the copy choice for the designs these 16 poster have been created. They have been designed to work both in tandem with their pair poster as well as communicating the same message singularly. The theme of 'Something for Everyone' has become the prominent concept for exploration. It is simple, easy to carry out and doesn't need over explanation. Much like the rest of Artfund's advertising.
As displayed above the designs try to illustrate the idea that the Student Art Pass offers so much choice and it doesn't matter if your into classical stuff or contemporary, something big or something small.
Keeping to the brand guidelines ensures the work is useable and feels inline with the other artfund collateral. All in all the communication is simple, effective and inline with artfunds tone of voice and ethos. The poster don't need added explanation and this works the there advantage.
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