Josef Muller-Brockmann is a strong believer in the use of the grid within graphic design and how it provides structure and clarity to the designs. The use of the grid provides a level of intellectual design and consistency throughout the designs. He speaks of his influence within the world of graphic design and how he has improved upon the history of graphics. The Beethoven poster is one of the most famous of all of Muller-Brockmann's work the graphic abstract design shows the content of the poster quickly and effectively yet remains artistic and links to the theme of the poster. All these things are imperative to Muller-Brockmanns designs and are part of his key principles of his working.
The aim of a graphic designer in the eyes of Muller-Brockmann is to simply and effectively communicate the content of the design as clearly and simply as possible. The best designs communicate the information of the piece of work without distracting from the context and not over complicating the designs
This question about about typographic choices for young graphic designers. I think understanding why Muller-Brockmann has favoured each type and which type he feels best communicates to the viewer in what context. I think that what he has said about Akzidenz Grotesk is very interesting and the fact he prefers it to the other san serif typefaces. He talks of it being more expressive and the formal foundations are much more universal. I would like to consider this when picking my typeface and think about for my designs what is most appropriate and reflects what I am trying to communicate to the viewer.
Muller-Brockmann then goes on to speak of his influences within art and graphics and the importance of the Bauhaus and how the work of Moholy-Nagy and Paul Klee was never within his scope and he couldn't achieve what they did but could adopt their principles and there attitude towards graphic design. He tried to use their thought process and reflect this
within his own designs in light of contemporary conditions
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