Kunstgewerbemuseum Berlin Way finding
I have looked for some example of way finding in the creative industry that is seen as informed and design conscious I found this Way finding for Berlin’s Museum of Decorative Arts on creative review blog and wanted to analyse how it has been effective.
As the building was recently refurbished by Kuehn Malvezzi there became the need for a new way finding system and signage around the museum so design agency Double Standards created this signage shown.
The designs use a extremely bold and large typography to create very direct and eye catching way finding this is emphasised by the large floor to ceiling size of the designs as the building is designed to reflect postwar modernist themes the way finding and signage had to reflect this the use of red and black on white backgrounds gives this clear and legible style. The designs reflect the architecture and layout of the museum shown by the abrupt angles and strong shapes.
The signage doesn't use arrows to show direction this is something I hadn't thought about in terms of way finding this allows the viewer much more freedom and feel as if they can do and see what they want. This is something I am going to explore and analyse within my own design seeing how appropriate arrows might be in the context of my chosen place or museum. As shown here the type can be a little overpowering and this could be perceived as a good or bad thing in terms of the viewers experience.
The large type could be distracting and may take away from the work and become the focal point of the designs, however this could be seen as a real positive with the designs reflecting the strong industrial and to the point feel of the gallery. This kind of thing is important to consider when creating signage and way finding. I personally feel the designs only add to the feeling of the gallery and how it can be interacted with and perceived. The use of a floor design to be walked on and inform the viewer of where to go is a fun and engaging way of getting viewers to interact with the exhibition. The design is something I am sure kids would like to interact with and enjoy as well as assisting the viewer in how to move around the museum. Looking at a very different design has opened my eyes to the possibilities in way finding design.
I have looked for some example of way finding in the creative industry that is seen as informed and design conscious I found this Way finding for Berlin’s Museum of Decorative Arts on creative review blog and wanted to analyse how it has been effective.
As the building was recently refurbished by Kuehn Malvezzi there became the need for a new way finding system and signage around the museum so design agency Double Standards created this signage shown. 
The designs use a extremely bold and large typography to create very direct and eye catching way finding this is emphasised by the large floor to ceiling size of the designs as the building is designed to reflect postwar modernist themes the way finding and signage had to reflect this the use of red and black on white backgrounds gives this clear and legible style. The designs reflect the architecture and layout of the museum shown by the abrupt angles and strong shapes.
The large type could be distracting and may take away from the work and become the focal point of the designs, however this could be seen as a real positive with the designs reflecting the strong industrial and to the point feel of the gallery. This kind of thing is important to consider when creating signage and way finding. I personally feel the designs only add to the feeling of the gallery and how it can be interacted with and perceived. The use of a floor design to be walked on and inform the viewer of where to go is a fun and engaging way of getting viewers to interact with the exhibition. The design is something I am sure kids would like to interact with and enjoy as well as assisting the viewer in how to move around the museum. Looking at a very different design has opened my eyes to the possibilities in way finding design.
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