Monday, November 2, 2015


Natasha Jen's mutable typeface for the American Institute of Architects gala. The type moves as the lettering extends and retracts relative to the other letters.  This is an interactive and interesting typeface that is extremely engaging and definitely links with the broad theme I have been given.

I love the idea of a typeface filling the space and completely stretching to the space but remaining consistent and legible. The type is still a bit unreadable this will be a big problem within my workings to keep a broad typeface legible
could prove challenging. 

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