Thursday, April 28, 2016

Choice of type


As I wanted this publication to be somewhat simplistic I knew choice of type was very important. I wanted a typeface that would be clear, consistent, engaging but not too elaborate and importantly reflected both an online and printed format . These typefaces above show a range of similar typefaces that fit into these categories I really liked the Century Gothic italic it is similar to Futura but more rounded and feels more contemporary. As I wanted my type to be displayed large this felt appropriate and would be bold and jump out on the page. The curved style in the type would work alongside the rounded icons of each of the profiles. 





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